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> Wedgwood Brand Ambassadors
LORD WEDGWOOD, Brand Ambassador
Lord Wedgwood is a direct descendent of Josiah Wedgwood I, the 18th century "father of English pottery".
Born in 1954, Piers Wedgwood served in the House of Lords for more than 20 years - until 1999 - as the fourth Lord Wedgwood of Barlaston.
In addition to his Parliamentary activities, Lord Wedgwood had a military career where he received the rank of Captain in the Royal Scots, the Royal Regiment.
Lord Wedgwood maintains his links with Staffordshire through Wedgwood. He first began working for the company in 1970 with a summer internship and in 1980 began a full time role. Earlier in July of this year, Lord Wedgwood received an Honorary Doctorate from the faculty of Art and Design at Staffordshire University for his services to the preservation and promotion of North Staffordshire's cultural heritage in the art and industry of English pottery, and for being an effective ambassador for the United Kingdom.
Lord Wedgwood recently said: "I continue to support the marketing and sales efforts in all markets around the world. In 2009, we celebrate the extraordinary heritage of Wedgwood during the 250th anniversary, and my role will be particularly busy as the company starts a new and exciting era."
An authority on Wedgwood and the art and industry of English ceramic manufacturing, Lord Wedgwood now lives between the UK and Philadelphia where his daughter attends a special school.
He added: "My travels regularly bring me back to Staffordshire and the home of Wedgwood at Barlaston. As I feel a strong connection to the business and the area, it is exciting to celebrate a legacy of great innovation and design with a focus on the needs of contemporary consumers."
"As 13 generations of my family have been involved in the industry, I feel as though I have clay running through my veins. You can find Wedgwood all around the globe, and so I always feel linked to the region wherever I go."
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